Outliers
Book Design
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Fall 2025
Indesign
This book design merges Outliers by Malcolm Gladwell and I Rise by Maya Angelou to contrast two ideas of success: one shaped by systems, opportunity, and luck, and the other driven by self-determination and perseverance. This contrast is reflected in the layout, where the Outliers text follows a traditional, structured format that is visually disrupted by fragmented sections of Angelou’s poem, symbolizing the interruption of rigid systems by individual voice. Inspired by jazz music, the design reflects the balance between structure and improvisation—suggesting that while success is built on preparation and circumstance, it is ultimately personal expression, resilience, and determination within those systems that define an individual’s success.THE SYSTEM
The system relies on a deliberate pairing of cursive and serif typefaces, a combination that reinforces the project’s dark, elegant character. With the book set in 18th-century France, I wanted to pay homage to the time period while maintaining a contemporary feel.
A selection of the original product sketches I created on Figma before working three-dimensionally. I was captivated by the bottles’ spherical heads, which evoked the silhouette of a woman, while the black rope around the neck felt distinctly like a necklace.