Morning Person
Branding Project
05
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Fall 26
Illustrator
Indesign
Photoshop




Inspired by the ritual of making the bed every morning, Morning Person, is a monthly subscription I designed to help people slow down, disconnect from technology, and begin each day with intention. Each month, subscribers receive a five-step morning routine accompanied by tactile and interactive objects that guide them through gradually awakening their minds and bodies. Rather than immediately reaching for their phones, subscribers are encouraged to take a moment for themselves and embrace the quiet moments of the morning. Through these thoughtful rituals, Morning Person explores how small, intentional habits can shape the rest of the day. Each monthly subscription also includes a new piece of bedding, gradually building toward a complete set. The experience begins with the first essential piece: a pillowcase.