Branding Project
03
NEXT >
Illustrator
Indesign
Photoshop
The identity for the Archivio di Stato di Firenze is inspired by the
relationship between past and present that defines the institution. It draws from both the building’s modern, geometric architecture that is distinct from traditional Florentine styles and the material qualities of its archival documents.
The stepped form of the logo references the structure of the building,
while the thin rectangles that are placed to form the letters “ASF” is influenced by the exposed, rectangular sewing patterns found in historic book bindings that are seen in their archive. By reinterpreting these elements in a contemporary way, the logo brings together architectural form and archival craft, reflecting the archive’s role as a bridge between history and the present.